Art Direction
Invisalign Global Illustration Style
Crafted a kick-ass own-able versatile global style that depicted their superior technology and advanced the storytelling of each feature without the ‘ish of the inside of your mouth.
Please, no more
Image examples from legacy marketing materials across the business.
The idea, digital realism
My vision
What we made
I worked with a studio to finesse and develop 3D assets that could be easily leveraged across mediums and markets.
SmartForce technology at work
Helping users build confidence through visual interaction
Planning process
Teamwork makes the dreamwork
ColleMcVoy — Agency
Puja Shah — Creative Director
Roxanne Landon — Content Master
Illustrations — Gentleman Scholar
Kates Hartman — Art Direction