Visual • UI • Responsive Design
UHC Health Exchange Website
Improve the digital customer experience for UHC Exchange and showcase the value of our coverage.
Responsible for visual direction, all mockups, strategic thinking, design research, and leading a media designer for interactions.
Key insights
🚩 Exchanges are overwhelming
🚩 Need clear visuals to help with decision making
🚩 Industry language is a barrier
🚩 Fear of making a mistake
Create a human-centered exchange
Give customers what they need to make confident healthcare choices, with information designed for understanding and clear access to decision-making tools.
Our usability research has shown consumers overwhelmingly value feeling confidence arising from a well-informed decision over speed of task completion
Insurance plans have dozens of options and can leave participants with a paradox of choice resulting in feelings of regret regardless of choice
What if
Comparing plans felt less overwhelming and more guided?
Your selections or questions could be validated through smart assistance and data?
Prospects gain confidence from knowing they’ve made a well-informed decision
What if
Understand the context of their lives
Often going through life change—set the tone by providing them a welcoming and supportive experience.
Help them progress in enrollment
Validate their choices, show them their choices, see their current progress and prepare for what’s next.
Deliver clarity and build confidence
Provide decision support tools and easy-to-comprehend information so users gain satisfaction in their choices.
What if
Shopping the UHC Exchange felt less transactional and more human?
Teamwork makes the dreamwork
WundermanThompson — Agency
Val Jencks — Experience Director
Andy Kenney — Creative and Design Director
Kates Hartman — Visual Design