Leadership • UX/UI • Design System
Principal AM Design System
Redesigning a website requires agility to adapt and learn quickly; thus, we needed a design system to support our team and ensure our client’s ongoing success with their web properties.
Making it happen
Leveraging learnings from the my audit—I dove into the world of systems researching; methodologies, architecture, usability and how we could utilize Figma’s latest feature set to enhance our team’s experience.
Learn from others mistakes, don’t make them ourselves.
We aimed to include all roles—copy and content strategy—in our system library, guaranteeing our personality resonated throughout the business.
A system is not just about structure; it’s making sure everyone buys into it’s purpose and value.
What we made
A set of standards allowing PrincipalAM’s internal creative to efficiently manage design at scale for UX/UI designers—they ended up duplicating our system to manage the consumer brand.
Design System, Typography
Design System, Templates —
Design System, Components
Developing consistency through naming, documentation and organization, created systems that are user-friendly and quickly adopted—a labor of love
Alleviates strain
Simpler elements are created and reusable, reducing the need to reinvent the wheel. Allowing for focus to be on more-complex problems.
Maintains unity
Provides a single source of; components, patterns, and styles for cross-functional team members.
Effective updates
Allows for easy modification and application of system—whether it’s onboarding new contributors or serve as a reminder to existing.
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Extra Extra
Leveraging my healthcare vertical a11y experience—during concepting—I audited their current brand to be able to guide PG brand on making sure that all were able to view the best expression of the parent brand.
Teamwork makes the dreamwork
Wunderman Thompson — Agency
Miku Kinnear — Design Director
Adam Prince — UX Director
Kates Hartman — Lead Experience Designer
Sara Bang, Matt Assell and Pedro Cramer — Visual Designers
Beatrice Chang, Harry De La Rosa — UX Designers