Visual • UI • Responsive Design
NewYork-Presbyterian Website
Healthcare is complex, and users are vulnerable. We developed a patient-centered NYP.org that fosters positive health outcomes while driving conversions and conveying a clear brand story.
As the sole designer I was responsible for cross-team collaboration, execution of responsive designs, creation of design system, finessed interactions with engineer and led client presentations.
User-centered, system focused
We started by initiating a comprehensive brand and experience audit, that helped us understand how PGI was showing up across the portfolio to our users, revealed a complex global compliance landscape, requirements and needs for future state.
Analytics were our friend—weekly stand-ups helped us adapt the site quickly to the needs of our users in real-time.
A design system ensured consistency, efficiency, and scalability. This speed up development, enhanced collaboration, and delivered a cohesive user experience.
💥 Variable templates
💥 Simplified CMS experience for authors
💥 Evolved information architecture
💥 Design system library
Homepage
Location Level 1 Page
Location Level 2 Page
What we made
Teamwork makes the dreamwork.
Wunderman Thompson — Agency
Andy Kenney — Design Director
Justyna Mach — UX
Kates Hartman — Visual Design